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As self-isolation turns from days to weeks, and even months for some, it is likely that the boredom is setting in and people are looking for things to do to pass the time, like participating in surveys! As we recently discovered, the majority of Australian’s are more inclined to participate in surveys for brands and businesses that they use and are familiar with at the present time, and our friends across the ditch are taking full advantage.
Mediaworks in New Zealand have proved that in the current climate, social media can be successfully leveraged for research purposes. Through the force of the Casuals Link and their socials combined, they managed to drum up some incredible casual completion rates! The team at The Edge and More FM both achieved a casual completion rate of 93%, with roughly 20% of those going on to convert to community members.
As the saying goes, ‘if it ain’t broke, don’t fix it’. The guys at More FM have seen success time and time again with the age-old face-off between Apple and Samsung. By encouraging interaction with their followers using the features available to them on Facebook, they were able to gain traction with their post and convert it into survey completes.
The Edge took a slightly different approach, but one that we’ve seen great success with before, by reposting the survey link in the comments section of their original post. This strategy is effective as it has the potential to reach a large number of people who may have engaged with the original post and reminds them to complete the survey if they haven’t already.
Although the current global pandemic has caused great disruption the world-over, it does present a novel opportunity to conduct research, while simultaneously growing your online community. So, what are you waiting for? Roll out a survey, try a new approach on your socials with help from the Casuals link and see what works best for your brand!
Check out this video for more information on Airtime Casuals.